To Jeff Fritz,
I think you answered your own question when you stated that you’ve discovered that the best performing products are not always among the most expensive. In the happy instances where price doesn’t define the state of the art, we are treated to breakthroughs that may help bring the best within reach of more of us. I think this should be a defining goal of your publication. I’d advocate for extraordinary performance -- rather than price exclusivity -- being the primary criterion for selecting products for review.
I really enjoy Ultra and especially your insights. Keep up the good work.