Last month, SoundStage! Publisher Doug Schneider wrote an editorial for SoundStage! Hi-Fi titled “Future Sounds -- Sonus Faber’s Sf16 and New Directions in Hi-Fi.” In it, he made some very good points regarding the future of the high-end audio industry, and what it will take for it to thrive into the next generation. In some ways, Doug said, these are bleak times: “Visit as many manufacturers as I do and you’ll hear tale after tale of how sales of traditional hi-fi products -- preamplifiers, amplifiers, standalone speakers (particularly big, boxy ones), etc. -- are way down. These have been -- or were -- the staples of the hi-fi scene for longer than I’ve been part of it; but now, fewer people want them, and no one I’ve talked to seems to think this trend will end. It’s not just a few manufacturers saying this -- it’s almost all of them.”
I’ve owned three BMWs over the past 15 years. I had a 5-series car (can’t remember which one), a 128i, and, between those two, a 328i with the Performance Package that I bought brand new oh, maybe 12 years ago. I had only about 500 miles on the 328i when, one morning, I pulled out of my driveway, put the car in drive, and . . . nothing. About 30 seconds later, the transmission finally engaged. Nor was this an anomaly -- later that day, the same thing happened. I got on the phone with the BMW dealership I’d bought the car from. Sure enough, they knew about the problem -- it had reared its head all over the country. Turns out the transmission in this model was actually built by . . . wait for it . . . General Motors.
Be content with what you have; rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you. -- Lao Tzu
There was a period of about ten years when I just couldn’t sit still -- in audio terms. About every two years, I’d upgrade -- or, in many cases, just change for change’s sake -- my entire stereo system. This wasn’t about steadily improving my system’s sound quality. The components I was switching out were already part of any discussion of the state of the audio art. I wanted new. I wanted exciting. I wanted the buzz-creating latest thing.
If you’ve followed my writing over the 20 years that I’ve been covering high-end audio, you no doubt know about my column “The World’s Best Audio System” (“TWBAS” for short). The last one was published in January 2014, but honestly, by then “TWBAS” had, to a large degree, petered out. I officially shut down the series in September 2014, with “Closing the Curtain on TWBAS.”
It should go without saying that the best way to choose a high-end stereo component is to listen to it. In a store is fine, in your home is better. To know if it’s really right for you, you need to hear it in the context closest to how you will actually use it. You also need to see its features, feel its controls, and closely examine its build quality. Listening to music through a high-end system is, by definition, experiential. You can do tons of research online before making a buying decision, but if you haven’t actually seen, touched, and heard an audio component in a context that’s relevant to you, you lack the most important and necessary information.
Has this happened to you? You go to sleep on Friday night with a potential audio purchase on your mind -- as you drift off, you find yourself comparing two products. Then, the first thing you think of on waking Saturday morning are those two shiny new speakers you were thinking about the night before. The natural thing to do -- after making a cup of coffee -- is to get online and pore over the details of the models you’re enamored with. This exercise is especially common for audiophiles. Yes, we do the same thing with cars, but usually it’s relatively convenient to stop by the dealer to have a look, and maybe take a test drive. For audiophiles, that’s often not feasible -- unless you live in a big city that still has high-end audio dealers inhabiting actual buildings.
I’d say that, month after month, 90% of the correspondence I receive from readers of SoundStage! Ultra asks, in some way or other, the same question: What should I buy? I’m not alone -- look at the letters addressed to publisher Doug Schneider over on SoundStage! Hi-Fi, or to Hans Wetzel at SoundStage! Access. What amp will drive these speakers? Assuming I can get them at the same price, should I buy component A or component B? Which product will sound better in my room? And so on.
For the SoundStage! Network’s coverage of the most recent Consumer Electronics Show, I wrote an article titled “CES 2016: Right Track, Wrong Track.” In it, I was critical of Thiel Audio, prompted by a line I read in an interview with Thiel’s chief brand officer, Rebecca Abrahams. Quoting Abrahams, Stereophile’s Jason Victor Serinus said that there was a “plan to revitalize Thiel Audio loudspeakers as a ‘luxury brand’ for ‘device-driven, music on demand, luxury-brand consumers who are on the go, connected to content via phones and tablets across devices’.” As I walked the halls of Las Vegas’s Venetian hotel, where high-end brands exhibit at CES, and passed by Thiel’s room, I saw what looked like a nondescript speaker in the doorway -- a recent Thiel model. This medium-sized floorstander looked like a model from any number of companies, and a far cry from a classic coincident-array Thiel.
We at SoundStage! announce our Products of the Year every January 1. Over on sister site SoundStage! Hi-Fi you can read Doug Schneider’s “Opinion” article, which explains our selection process and gives a bit of insight into the products themselves. I guess you could say that Doug’s article is the “official” announcement. Here at SoundStage! Ultra, though, it seems more fitting to do something a bit more personal.
In this month’s “Searching for the Extreme: Bill Low, Founder, CEO, and Chief Designer of AudioQuest -- Part One,” Low stated, to SoundStage! Ultra contributor Peter Roth, “I view the hi-fi equipment ‘upgrade path’ as being like bringing flowers home to your system. Possibly, the most significant ingredient in the upgrade path is not the presumably better performance, but the novelty and renewal of the audio relationship that the new equipment enables. The change in audio quality and the renewal of the relationship are intertwined and inseparable.” As I sit here today and peer around my listening room, the Music Vault, I feel exactly as Low describes: renewed.
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